Industry oriented Meta ads report

First define the industry you want to report on. This will help you to select the KPIs quickly and carefully. On the Adsnap Meta ads report tool there are pre-defined templates that you can use to import industry-oriented KPIs and of course customise them as you wish.

Ecommerce Meta Ads report

If you want to create an e-commerce report, you should navigate to adsnap.doitforme.eu, then press the Create report button, then connect to Facebook, select the e-commerce template from the ready-to-use templates and choose the period frame you want to create the meta ads report for. After selecting the period, integrate an ad account and then press the select KPI button under the static KPIs. Navigate to the right to the specific KPIs under the ecommerce section. There you can select from Site Content Views, Landing Page Views, Site Add to Cart, Search, Checkout Initiated, Site Purchases, Purchase ROAS, Add to Wish List, Custom Event, Cost per Site Purchase, Cost per Site Checkout Initiated, Cost per Site Add to Cart, Cost per Landing Page View, Cost per Site Content View, Add Payment Information, Purchase Conversion Value.

15 Ecommerce KPIs to track success on your e-shop Meta ads Reports

Website content views

As seen on Facebook, content views track the number of view content events that are tracked by the pixel or conversion API on your site and attributed to your ads. If you are using a standard view content event (usually through a plugin on WordPress), that event will be triggered when the pixel or conversion API tracks that event. Depending on your attribution settings, events may be counted differently.

Landing page views

A landing page view is when a person clicks on your ad link and then successfully loads at least part of your ad’s destination URL.

Website Add to Cart

One of the most important events is the number of add to cart events tracked by the meta pixel or Conversions API on your site and attributed to your ads. This KPI is an essential part of your Meta Ads report and when compared to the Initiated Checkout KPI and the Site Purchase KPI, it provides you with valuable information on how many of your users are abandoning their carts.

Search

Sometimes the search KPI can give you valuable information about your user engagement. In the Meta ads report, you can see how many users have searched for a specific product via your search bar from your ads. This can help you determine if your search bar is helpful or not.

Initiate checkout

The Initiate checkout event is always found on an e-commerce meta ads report. This event is triggered when a user starts to fill in the checkout form. This means they are in the consideration stage. If you have a lot of initiated checkouts and then few purchases, you should consider changing the information you ask for before the checkout. Reducing the form field can sometimes increase the amount of purchases.

Website purchases

This event is triggered when someone completes a purchase on your website. This KPI is the most important on a meta ad report. Website purchase combined with ROAS helps you to understand in one click if your efforts are valuable or not.